Buyer Database · Production Company · Updated
Banijay Kids & Family
Banijay Kids & Family is a global children's and family production company pioneering a digital-first IP strategy while maintaining its traditional pre-sale model for broadcasters and platforms worldwide.
Current mandate
Banijay Kids & Family occupies a distinctive position in the global children's content market, operating as both a traditional pre-sale-driven production house and, increasingly, a self-funded digital-first originator. The company's stated mandate centers on wellbeing, mindfulness, and purposeful programming with a "unique and timely proposition for broadcasters and platforms worldwide." That dual-track philosophy, anchoring established IP for linear and streaming buyers while simultaneously building audience-native franchises, sets it apart from peers who remain committed to a single model.
Recent activity reflects this strategic pivot in concrete terms. The company greenlighted Lolirock Season 3, a children's animated musical series co-produced with public broadcaster France Televisions, reviving a property after a nine-year absence from screens. Simultaneously, Banijay Kids & Family and TheSoul Publishing unveiled Ava & Digger, a 2D animated family series comprising 52 x 11-minute episodes, described by executives as the company's first self-funded, digital-first original. The partners also announced a Totally Spies! x 5-Minute Crafts crossover, extending an expanding co-production relationship with TheSoul Publishing. The Ava & Digger project is notable for its production methodology: the team plans to leverage YouTube analytics for real-time audience-led iteration, enabling storyline changes during production on timelines faster than traditional broadcast animation.
Material reaches Banijay Kids & Family primarily through established co-production partnerships, broadcaster relationships, and the company's own development pipeline. The Ava & Digger and Lolirock projects both illustrate how the company sources and develops projects, through named institutional partners and legacy IP rather than open calls. No unsolicited pathway is documented in tracked deal activity; every observed project has arrived via a co-production partner, a broadcaster anchor, or internal development.
Signature peaks
- Ava & Digger Digital-First IP Debut — The company's first self-funded, digital-first original series, co-produced with TheSoul Publishing, marks a strategic new production and distribution model.
- Lolirock Season 3 Legacy IP Revival — France Televisions is rebooting the children's animated musical after a nine-year absence, with Banijay Kids & Family attached as producer.
- TheSoul Publishing Expanding Partnership — A Totally Spies! x 5-Minute Crafts crossover signals a broadening co-production relationship beyond the Ava & Digger project.
Mandate dimensions
- Genre focus
- Not disclosed
- Territory focus
- Not disclosed
- Budget tier (observed)
- Not disclosed
- Access pattern
- Every tracked project at Banijay Kids & Family has reached the company through a named co-production partner (TheSoul Publishing), a public broadcaster anchor (France Televisions), or internal development of existing IP. The company's expanding relationship with TheSoul Publishing, spanning both Ava & Digger and the Totally Spies! x 5-Minute Crafts crossover, is the most visible documented route for external creative collaboration; no unsolicited pathway is documented in tracked deal activity.
- Deal structure
- Banijay Kids & Family structures projects through traditional broadcaster pre-sales with an anchor buyer, as seen with France Televisions on Lolirock Season 3, and through self-funded co-productions with digital media partners, as seen with TheSoul Publishing on Ava & Digger, with the intent to subsequently license completed or in-progress series to streaming platforms using audience data as proof of concept.
Recent productions and projects
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Lolirock (Season 3)
Public broadcaster France Télévisions is rebooting children's musical series Lolirock for a third season after a nine-year absence from the screen.
Market context
With its first self-funded, digital-first original series, Banijay Kids & Family is using YouTube audience data to shape storylines in real time before approaching streaming services.
Banijay Kids & Family occupies a distinctive position in the global children's content market, operating as both a traditional pre-sale-driven production house and, increasingly, a self-funded digital-first originator. The company's stated mandate centers on wellbeing, mindfulness, and purposeful programming with a "unique and timely proposition for broadcasters and platforms worldwide." That dual-track philosophy, anchoring established IP for linear and streaming buyers while simultaneously building audience-native franchises, sets it apart from peers who remain committed to a single model.
Common questions about Banijay Kids & Family
Does Banijay Kids & Family accept unsolicited scripts?
No unsolicited pathway is documented in tracked deal activity for Banijay Kids & Family. Every observed project has arrived through a named co-production partner, a broadcaster anchor such as France Televisions, or internal development. That absence of evidence is not a closed door, but writers and producers without an existing relationship or representation should note that no open call or submission portal has been publicly identified.
How does Banijay Kids & Family attach to or develop projects?
The company develops projects through two documented routes: traditional pre-sales anchored by broadcasters or platforms, and, more recently, self-funded digital-first originals built in partnership with digital media companies. The Ava & Digger series with TheSoul Publishing illustrates the latter approach, using YouTube analytics to shape storylines during production. Lolirock Season 3 illustrates the former, with France Televisions serving as the anchor broadcaster.
What is Banijay Kids & Family currently producing or developing?
The company's current tracked slate includes Ava & Digger, a 52 x 11-minute 2D animated family series co-produced with TheSoul Publishing and designed as a digital-first YouTube property, and Lolirock Season 3, a children's animated musical greenlighted with France Televisions after a nine-year hiatus. A Totally Spies! x 5-Minute Crafts crossover with TheSoul Publishing has also been announced, reflecting an expanding franchise strategy.
Who are the key creative and strategic leaders at Banijay Kids & Family?
ScriptMatch's pipeline tracks 23 decision makers associated with Banijay Kids & Family, though specific executive names are not surfaced in the current data set. The company's public-facing strategy, including the digital-first pivot and the wellbeing mandate, has been articulated through executive quotes emphasizing YouTube-driven audience iteration and a 'unique and timely proposition for broadcasters and platforms worldwide.' Trade press and the company's own announcements are the best sources for current leadership names.
How do I get my project in front of Banijay Kids & Family?
Based on observed deal patterns, the most realistic pathway is through an established co-production partner or a broadcaster relationship that can serve as an anchor buyer. The company's expanding partnership with TheSoul Publishing also suggests that digital-native companies with proven audience data may find a receptive ear, particularly for projects aligned with the company's wellbeing and mindfulness mandate. No unsolicited submission portal or open call is documented.
Is Banijay Kids & Family currently active and acquiring new projects?
Yes. The company's latest tracked signal dates to September 2026, and its 90-day deal activity includes at least one documented project. The Ava & Digger announcement and the Lolirock Season 3 greenlight both occurred in 2026, confirming an active development slate. The company's stated focus on wellbeing-driven, globally distributable children's content, combined with its new digital-first production model, suggests continued activity across both traditional and platform-native formats.
Adjacent buyers in this lane
- Fox Entertainment Studios — Fox Entertainment Studios is the in-house scripted and unscripted production arm of Fox Entertainmen
- MGM Television — MGM Television is a major studio television production banner developing premium series for streamer
- Mediawan — Mediawan is a European production powerhouse bridging premium TV, digital creator content, and kids'
- Banijay Entertainment — Banijay Entertainment is Europe's largest independent content group, producing 1,000 hours of script
Related reading
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