Buyer Database · Production Company · Updated
Banijay Kids & Family
Banijay Kids & Family is a global children's content producer and IP specialist pivoting toward self-funded, digital-first originals while maintaining its established pre-sale and third-party representation model.
Current mandate
Banijay Kids & Family occupies a distinctive position in the children's content landscape as both a producer of premium IP and a specialist representative for established third-party children's brands. The company operates globally, with a content focus spanning animated and live-action kids programming built for multi-platform reach across YouTube, FAST channels, SVOD, and social platforms including TikTok and Meta. What sets the company apart right now is a declared strategic evolution: executives have described their first self-funded, digital-first original as "a strategic first for us," signaling a meaningful expansion beyond the traditional pre-sale anchor-buyer model that has long defined the company's production approach.
The most concrete recent development is the unveiling of Ava & Digger, a 2D animated family series comprising 52 x 11-minute episodes, co-produced with TheSoul Publishing. The project is Banijay Kids & Family's first self-funded digital-first original, and the partnership with TheSoul Publishing is already expanding: the two companies announced a Totally Spies! x 5-Minute Crafts crossover as part of a growing collaboration. The production strategy for Ava & Digger is notably different from traditional broadcast animation. The partners plan to use YouTube's real-time audience data to iterate on storylines during production, with the goal of building a demonstrable fanbase before approaching streaming services with audience data as proof of concept. Trade analysis suggests the company is unlikely to fully abandon pre-selling to anchor buyers, positioning this digital-first push as an additive strategy rather than a wholesale pivot.
Access to Banijay Kids & Family typically flows through established industry channels. Given the company's scale and global footprint, producers and rights holders with finished or near-finished children's IP are the most natural entry point, particularly those seeking specialized digital distribution expertise or third-party representation for established brands. The company's partnership model, as demonstrated by the TheSoul Publishing collaboration, suggests that co-production arrangements with parties who bring complementary audience reach or IP assets are a viable pathway. Representation through a recognized talent or literary agency familiar with the European and global kids content market remains the most reliable route for individual creators.
Signature peaks
- Ava & Digger Digital-First Original — 52 x 11-min 2D animated episodes, co-produced with TheSoul Publishing
- Totally Spies! x 5-Minute Crafts Expanding Partnership — Crossover announced as part of growing TheSoul Publishing collaboration
- Global Multi-Platform Distribution Footprint — YouTube, FAST, SVOD, TikTok, Amazon, Meta; European SVOD via Rakuten TV
Mandate dimensions
- Genre focus
- children's animation, preschool, mindfulness/wellbeing, educational
- Territory focus
- worldwide
- Budget tier (observed)
- Not disclosed
- Access pattern
- Access to Banijay Kids & Family is best pursued through agency representation familiar with the global children's content and co-production market, or through established producer partnerships that bring complementary IP, audience reach, or digital distribution assets to the table.
- Deal structure
- Banijay Kids & Family develops projects through traditional pre-sale arrangements with anchor broadcast buyers, self-funded digital-first co-productions (as with the Ava & Digger model alongside TheSoul Publishing), and third-party representation agreements for established children's IP rights holders seeking specialized digital distribution.
Recent productions and projects
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Lolirock (Season 3)
Public broadcaster France Télévisions is rebooting children's musical series Lolirock for a third season after a nine-year absence from the screen.
Market context
Banijay Kids & Family's first self-funded digital-first original marks a strategic shift toward audience-led development, using YouTube analytics to shape storylines in real time before approaching streamers.
Aligns with growing market demand for children's wellbeing and mental health content; mindfulness programming for pre-K audiences is an emerging content category
Common questions about Banijay Kids & Family
Does Banijay Kids & Family accept unsolicited scripts?
Banijay Kids & Family is a large global production company and IP specialist, and like most companies of its scale, it is not known to operate an open-door unsolicited submissions policy. Creators are strongly advised to approach through a recognized literary or talent agency with experience in the European or global children's content market. The company's current activity suggests it is most receptive to co-production partners and established IP rights holders rather than spec scripts from unrepresented writers.
How does Banijay Kids & Family develop and attach to projects?
The company develops projects both through traditional pre-sale arrangements with anchor broadcast buyers and, increasingly, through self-funded digital-first originals. The Ava & Digger model is instructive: Banijay Kids & Family co-produced with TheSoul Publishing, leveraging that partner's social media reach and YouTube analytics capabilities to shape the project during production. Rights holders seeking third-party representation for established children's brands are also a documented entry point into the company's slate.
What is Banijay Kids & Family currently producing?
The company's most prominent current production is Ava & Digger, a 2D animated family series of 52 x 11-minute episodes co-produced with TheSoul Publishing. It is Banijay Kids & Family's first self-funded, digital-first original. The strategy involves using YouTube's real-time audience data to iterate on storylines during production, then presenting streaming services with audience proof of concept. A Totally Spies! x 5-Minute Crafts crossover with TheSoul Publishing has also been announced.
Who are the key creative and business leaders at Banijay Kids & Family?
ScriptMatch's tracking data indicates six decision makers are currently monitored at Banijay Kids & Family, though specific names and titles are not detailed in the available public signal data. For the most current leadership information, trade press coverage of the Ava & Digger announcement and the TheSoul Publishing partnership is the best public source. Reaching out through an agent or established industry contact remains the most reliable way to identify and connect with the right executive for a given project type.
How do I get my project in front of Banijay Kids & Family?
The most viable pathway is agency representation with experience in children's content and the European or global co-production market. The company's recent activity also points to an interest in co-production partners who bring complementary assets, whether that is a built-in social media audience, an established IP, or digital distribution infrastructure. Rights holders with proven children's brands seeking specialized digital distribution expertise are a particularly strong fit given the company's third-party representation mandate.
Is Banijay Kids & Family currently active and taking on new projects?
Yes. ScriptMatch's tracking data shows eight records of activity in the past twelve months, with the latest signal as recent as May 2025. The company is in active production on Ava & Digger and has announced an expanding partnership with TheSoul Publishing. Trade analysis notes that while the company is experimenting with a digital-first self-funded model, it is unlikely to abandon its traditional pre-sale approach, suggesting multiple active development tracks are running simultaneously.
Adjacent buyers in this lane
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- Banijay Entertainment — Banijay Entertainment operates as Europe's largest scripted producer, running 60 labels across multi
Related reading
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