Buyer Database · Production Company · Updated
Banijay Kids & Family
Banijay Kids & Family is an international kids' animation powerhouse pivoting toward self-funded, digital-first IP while continuing to anchor its slate with franchise reboots and global licensing partnerships.
Current mandate
Banijay Kids & Family occupies a distinctive position in the international children's animation market: a company with deep franchise roots, including long-running properties such as Totally Spies! and the classic Once Upon a Time... catalogue, that is now actively experimenting with self-funded, digital-first production. Executives have publicly described this shift as "a strategic first" for the company, signalling a willingness to move beyond the pre-sale model that has historically anchored its slate. The company's stated content mandate centres on programming that supports wellbeing, mindfulness, and purposeful storytelling, framed as a "unique and timely proposition for broadcasters and platforms worldwide."
On the production side, recent activity reflects both the franchise strategy and the new digital direction. The greenlight of Lolirock Season 3, a children's animated musical series returning to France Televisions after a nine-year absence, demonstrates the company's continued appetite for reviving proven IP with established broadcaster partners. Simultaneously, the co-production of Ava & Digger with TheSoul Publishing, a 2D animated family series of 52 x 11-minute episodes, marks the company's first self-funded digital-first original. The partnership with TheSoul Publishing also extends to a Totally Spies! x 5-Minute Crafts crossover, suggesting a broadening approach to franchise extension through digital-native collaborators. Production timelines on digital-first projects are reported to be faster than traditional broadcast animation, with real-time YouTube analytics informing storyline decisions during production.
Material reaches Banijay Kids & Family primarily through established co-production relationships, broadcaster partnerships, and sales agent networks operating across multiple international territories. The company's expanding relationship with TheSoul Publishing illustrates how digital-native partners are becoming a documented route into the slate. No unsolicited pathway is documented; tracked activity consistently flows through named co-production partners and distributor relationships, with in-flight entertainment and multi-territory licensing channels also active in the company's distribution footprint.
Signature peaks
- Ava & Digger Digital-First Strategic Pivot — The company's first self-funded digital-first original, co-produced with TheSoul Publishing and shaped by real-time YouTube audience data.
- Lolirock Season 3 Franchise Reboot Greenlit — France Televisions is bringing back the children's animated musical after a nine-year absence, with Banijay Kids & Family attached.
- Totally Spies! x 5-Minute Crafts Expanding Digital Partnership — A crossover with TheSoul Publishing signals growing franchise extension through digital-native collaborators.
Mandate dimensions
- Genre focus
- animation, children's
- Territory focus
- international, multi-territory
- Budget tier (observed)
- Not disclosed
- Access pattern
- Tracked projects reach Banijay Kids & Family through named co-production partnerships, such as its documented collaboration with TheSoul Publishing on Ava & Digger, and through broadcaster relationships, as seen with France Televisions on Lolirock Season 3. The company also operates across international sales agent networks and multi-territory licensing channels, including in-flight entertainment; no unsolicited pathway is documented.
- Deal structure
- Banijay Kids & Family structures activity primarily as co-productions with named partners and broadcaster pre-sales across multiple international territories, with its new digital-first model adding self-funded originals that are built for YouTube before being taken to streaming services with audience data as leverage.
Recent productions and projects
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Lolirock (Season 3)
Public broadcaster France Télévisions is rebooting children's musical series Lolirock for a third season after a nine-year absence from the screen.
Market context
With Ava & Digger, Banijay Kids & Family is betting that YouTube audience data can replace the traditional pre-sale as proof of concept for streaming services.
Continued international demand for kids' animation IP, with broadcasters across multiple territories actively licensing animated content; in-flight entertainment also remains an active licensing channel
Common questions about Banijay Kids & Family
Does Banijay Kids & Family accept unsolicited scripts?
No unsolicited pathway is documented in tracked activity. Every project in Banijay Kids & Family's recent slate has arrived through named co-production partnerships, broadcaster relationships, or established sales agent networks. The company's digital-first pivot with TheSoul Publishing shows that digital-native co-production partners are a documented route into the slate, but there is no publicly named open call or submission portal on record.
How does Banijay Kids & Family attach to or develop projects?
The company develops projects through co-production partnerships and broadcaster pre-sales, with France Televisions and TheSoul Publishing among its documented recent collaborators. Its new digital-first model, exemplified by Ava & Digger, involves self-funding production and using YouTube analytics to shape storylines in real time, then approaching streaming services with audience data as proof of concept. This represents a meaningful expansion beyond the traditional anchor-buyer pre-sale model.
What is Banijay Kids & Family currently producing or developing?
Current tracked productions include Ava & Digger, a 52 x 11-minute 2D animated family series co-produced with TheSoul Publishing and the company's first self-funded digital-first original, and Lolirock Season 3, a children's animated musical series greenlit by France Televisions after a nine-year hiatus. The company also manages established franchise properties including Totally Spies! and Once Upon a Time, as well as third-party content such as Moominvalley and Piripenguins.
Who are the key creative and executive decision makers at Banijay Kids & Family?
ScriptMatch tracks 23 decision makers associated with Banijay Kids & Family across its international operations. Publicly, executives have spoken to the company's strategic shift toward self-funded digital-first IP and its mandate for wellbeing-focused, purposeful children's programming with global distribution potential. For the most current leadership roster, trade press coverage of the Ava & Digger and Lolirock announcements provides the most reliable named sourcing.
How do I get my project in front of Banijay Kids & Family?
Tracked deals consistently flow through named co-production partners and broadcaster relationships rather than direct outreach. The company's expanding partnership with TheSoul Publishing suggests digital-native co-producers with established audiences are a viable entry point. Projects aligned with the company's stated mandate, mindfulness, wellbeing, and purposeful children's animation with global distribution potential, are most consistent with its current public-facing priorities. Representation through an agent active in international kids' animation is the most commonly documented route.
Is Banijay Kids & Family currently active and taking on new projects?
Yes. ScriptMatch recorded 23 total signals in the past 12 months and one deal in the most recent 90-day window, with the latest signal dated July 2026. The company is actively producing Ava & Digger, has greenlit Lolirock Season 3, and is extending its Totally Spies! franchise through a digital crossover. International demand for kids' animation IP and active licensing across broadcast, streaming, and in-flight entertainment channels all support continued activity.
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