JioStar

Current mandate

JioStar has established itself as the largest media platform in India by audience reach, a position cemented by its post-merger scale of over 830 million television viewers and 400 million monthly active users on its JioHotstar streaming service. The company reported record quarterly EBITDA of $196 million at margins of 28.1% for the quarter ended September 30, and generated revenue of $2.08 billion with EBITDA of $310 million for the half year. That financial performance, combined with its dual presence across broadcast and digital, places JioStar in a category of its own among South Asian media distributors.

Across its content slate, JioStar has leaned heavily into franchise programming, live sports, and premium originals to drive engagement. The India-England Anderson-Tendulkar Trophy became the most-watched Test series ever on a digital platform, drawing 170 million viewers, while Wimbledon saw 77% growth on JioHotstar and the newly acquired U.S. Open set a benchmark with 388 million minutes on linear TV. On the scripted side, the revival of long-running soap "Kyunki Saas Bhi Kabhi Bahu Thi" on Star Plus delivered record-breaking viewership and was described as the biggest Hindi GEC fiction launch in five years. Original series including "Special Ops 2," "Sarzameen," and "Heart Beat 2" set new platform benchmarks and topped external charts. The "Bigg Boss" franchise across Hindi, Malayalam, and Telugu registered 55% year-over-year growth in watch-time on digital. International content is also performing strongly, driven by increased adoption of dubbed content across local languages.

Material reaches JioStar primarily through established production relationships, sales agents active in the Indian market, and co-production partnerships aligned with its content calendar. The platform's international content library expansion, supported by dubbed-content adoption, suggests an active interest in acquiring or licensing content from outside India. No open submission portal or named public call for scripts is documented in available trade coverage; every tracked signal points to deals originating through industry intermediaries and existing creative relationships.

Signature peaks

• 830M viewers Television Audience Reach — Post-merger broadcast footprint across India, the largest of any single Indian media entity.
• $2.08B Half-Year Revenue — Revenue generated for the half year, accompanied by $310 million in EBITDA.
• 170M viewers Digital Sports Record — The Anderson-Tendulkar Trophy became the most-watched Test series ever on a digital platform.

Mandate dimensions

Genre focus

Not disclosed

Territory focus

Not disclosed

Budget tier (observed)

Not disclosed

Access pattern

Every tracked deal and content signal at JioStar is observed to travel through established production relationships, sales agents active in the Indian market, and co-production partnerships aligned with the platform's curated content calendar. The platform's growing international content library, driven by dubbed-content adoption across local languages, suggests active licensing negotiations conducted through industry intermediaries; no unsolicited pathway is documented in available trade coverage.

Deal structure

JioStar acquires content through direct commissioning of originals, licensing agreements for international programming, and major live sports rights deals; the platform operates across both broadcast distribution and digital streaming, supporting a wide range of deal structures from co-production financing to straight content licensing.

Market context

With record quarterly EBITDA of $196 million and 400 million monthly active streaming users, JioStar has emerged as the defining scale player in Indian media.

JioStar has established itself as the largest media platform in India by audience reach, a position cemented by its post-merger scale of over 830 million television viewers and 400 million monthly active users on its JioHotstar streaming service. The company reported record quarterly EBITDA of $196 million at margins of 28.1% for the quarter ended September 30, and generated revenue of $2.08 billion with EBITDA of $310 million for the half year. That financial performance, combined with its dual presence across broadcast and digital, places JioStar in a category of its own among South Asian media distributors.

Common questions about JioStar

Adjacent buyers in this lane

• New Line Cinema — New Line Cinema is Warner Bros.' genre-focused label driving franchise horror and animated IP, curre
• Neon — Neon is a prestige-leaning U.S. distributor with a documented run of Palme d'Or acquisitions, a grow
• Greenwich Entertainment — Greenwich Entertainment is a New York-based specialty distributor championing music documentaries, c
• ITV Studios — ITV Studios is a global content powerhouse distributing scripted drama, returnable formats, and unsc

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