Buyer Database · Streaming Platform · Updated
Apple TV+
Apple TV+ is a prestige-first streaming platform commissioning quality scripted drama, unscripted originals, and live sports, with a growing slate that now spans all genres and demographics.
Current mandate
Apple TV+ continues to position itself as the quality-over-volume streamer in a crowded market, a stance articulated publicly by leadership and reflected in a commissioning slate that prioritizes prestige storytelling across genres and demographics. The platform made a significant move into live sports by acquiring exclusive U.S. rights to Formula 1 racing, a deal that pairs with the theatrical acquisition of F1 The Movie and underscores a broader strategy of building franchise-level IP around marquee properties. Despite operating with a smaller overall library than its major competitors, Apple TV+ has already demonstrated it can produce culturally significant work: CODA, acquired at Sundance for a record $25 million, became the platform's first Best Picture winner, and Hijack became the first Apple TV+ series other than Ted Lasso to enter Nielsen's weekly top-10 original series rankings.
Over the past twelve months, Apple TV+ has shown a clear pattern of doubling down on returning series while selectively adding new titles. Foundation was renewed for a fourth season, Bad Monkey moved into its second season with notable cast additions, and Down Cemetery Road received a second-season order. New scripted commissions include the thriller Disavowed and Five Secrets, alongside the Spanish-language La Decision, pointing to an appetite for international content. Most notably, the platform is broadening into unscripted territory: The Last Person on Earth, a dating documentary series targeting singles exploring romantic compatibility in remote destinations, marks Apple TV+'s entry into a genre it had previously left to competitors. That move aligns with a wider industry trend of streamers diversifying beyond scripted drama to capture broader audiences.
Material reaches Apple TV+ primarily through established industry relationships: represented writers and producers working with packaging partners, sales agents, and production companies that hold existing relationships with the platform. The platform's overall-deal ecosystem, which ties key producers and showrunners to the service, is a documented route by which projects enter development. No open submission portal or named public call for scripts is documented in ScriptMatch's tracking data.
Signature peaks
- $25M Record Festival Acquisition — Apple TV+ acquired CODA at Sundance for a record $25 million, which went on to win Best Picture.
- Hijack Nielsen Breakthrough Title — Hijack became the first Apple TV+ show other than Ted Lasso to enter Nielsen's weekly top-10 original series rankings.
- Formula 1 Live Sports Rights — Apple TV+ acquired exclusive U.S. rights to Formula 1 races, pairing with the theatrical acquisition of F1 The Movie.
Mandate dimensions
- Genre focus
- drama, comedy, thriller, sci-fi
- Territory focus
- Not disclosed
- Budget tier (observed)
- Not disclosed
- Access pattern
- Tracked deals at Apple TV+ consistently arrive through literary representatives, packaging partners, and production companies with established platform relationships; the platform's overall-deal ecosystem with key producers and showrunners is a documented development route. No open submission portal or named public call for scripts is documented in ScriptMatch's tracking data, meaning no unsolicited pathway is documented.
- Deal structure
- Apple TV+ structures activity as direct series commissions, festival acquisitions (including the record $25 million Sundance buy of CODA), season renewals for returning originals, and rights acquisitions for live events such as Formula 1 racing.
Recent acquisitions
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Bad Monkey (Season 2) – John Ortiz promotion
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Bad Monkey Season 2 series-regular role for Yvonne Strahovski
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Disavowed
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Down Cemetery Road Season 2
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exclusive U.S. rights to Formula 1 races
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exclusive US rights to motor racing championship Formula 1
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F1 The Movie
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Five Secrets
Market context
Apple TV+ acquired CODA at Sundance for a record $25 million and has since built a slate that stretches from prestige drama to Formula 1 live rights, signaling an ambition well beyond its newcomer origins.
Entry into dating/unscripted documentary genre aligns with broader streamer trend of diversifying content slates beyond scripted drama to capture broader audiences
Common questions about Apple TV+
Does Apple TV+ accept unsolicited scripts?
ScriptMatch's tracking data does not document any open submission portal or public call for scripts at Apple TV+. Every tracked deal in our dataset arrived through established industry relationships, including represented writers, packaging partners, and production companies with existing platform ties. No unsolicited pathway is documented. Writers without representation are best advised to pursue attachment with a producer or production company that already has an Apple TV+ relationship before approaching the platform.
How does Apple TV+ commission content?
Apple TV+ commissions originals through a combination of direct development deals, overall deals with key producers and showrunners, and selective acquisitions at major festivals. The platform acquired CODA at Sundance for a record $25 million and has renewed returning series such as Foundation, Bad Monkey, and Down Cemetery Road while adding new commissions including the thriller Disavowed and the unscripted dating documentary The Last Person on Earth, signaling an expanding remit across genres.
What budgets does Apple TV+ typically work at?
Apple TV+ does not publicly disclose production budgets, and no specific budget figures for current commissions appear in ScriptMatch's tracking data. The platform's acquisition of CODA at Sundance for a record $25 million and its pursuit of exclusive Formula 1 live rights indicate a willingness to spend at the high end of the market. Publicly, leadership has emphasized quality over volume, suggesting the platform prioritizes investment in fewer, higher-caliber projects rather than a high-volume, lower-budget approach.
What types of content is Apple TV+ commissioning right now?
Apple TV+ is actively commissioning prestige scripted drama, international content, and, most recently, unscripted programming. Current signals include the thriller Disavowed, the Spanish-language La Decision, returning series Foundation and Bad Monkey, and the dating documentary The Last Person on Earth, which marks the platform's entry into unscripted territory. The Formula 1 live rights deal also signals a sustained push into sports content. Leadership has stated a mandate for great stories across all genres and demographics.
How do I get my project in front of Apple TV+?
Based on ScriptMatch's deal tracking, the most documented route to Apple TV+ is through a literary agent, manager, or producer with an existing relationship with the platform. The platform's overall-deal ecosystem ties key showrunners and producers to the service, making attachment to one of those partners a practical pathway. International projects, prestige drama, and now unscripted formats all appear to be active areas of interest, based on recent commissioning signals tracked over the past twelve months.
Is Apple TV+ currently active in the market?
Yes. ScriptMatch's tracking data shows five unique deals in the past 90 days and 778 total records over the past twelve months, with the latest signal dated July 2026. Recent activity includes a second-season order for Down Cemetery Road, the thriller commission Disavowed, the unscripted series The Last Person on Earth, and the acquisition of exclusive U.S. Formula 1 rights. The platform is actively renewing returning series and expanding into new genres, indicating sustained commissioning momentum.
Adjacent buyers in this lane
- Netflix — Netflix is the world's dominant streaming platform, currently pursuing a landmark $82.7 billion acqu
- Criterion Channel — Criterion Channel is the premier arthouse streaming destination for cinephiles, programming curated
- JioHotstar — JioHotstar is India's dominant streaming platform, formed from the JioCinema and Disney+ Hotstar mer
- Fubo — Fubo is a sports-focused live TV streaming platform now majority-owned by Disney, combining with Hul
Related reading
Match your script to Apple TV+
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