Buyer Database · Streaming Platform · Updated

Hulu

Hulu is Disney's general-entertainment streaming arm, ranked No. 3 in U.S. connected-TV time spent, currently navigating a pivotal ownership transition while continuing to commission prestige drama, documentary, comedy, and live-TV content.

Current mandate

Hulu occupies the No. 3 position in U.S. streaming by connected-TV time spent, trailing only YouTube and Netflix, and enters a defining period as its ownership structure faces a potential reshaping. Disney holds two-thirds of the platform; Comcast holds one-third and has the right to exercise a put option requiring Disney to purchase that stake, with a guaranteed minimum platform valuation of $27.5 billion. Disney CEO Bob Iger has said "everything is on the table" regarding Hulu's future, while simultaneously expressing concern about "undifferentiated general entertainment" as Disney refocuses on its core brands. Comcast leadership has publicly characterized Hulu as a "phenomenal business," and analyst firms including MoffettNathanson have outlined scenarios ranging from a reworked joint venture to a full Disney buyout. Despite the corporate uncertainty, Hulu's commissioning activity remains active across multiple genres.

Recent greenlit and acquired titles reflect a deliberately broad content strategy. On the unscripted side, Hulu greenlighted an untitled documentary series about Curtis Jackson (50 Cent) and ordered the reality series "Million Dollar Nannies" in partnership with Disney's Freeform cable network. The platform also acquired the "King of the Hill" revival for Seasons 16 and 17, signaling continued investment in franchise animation. Documentary acquisitions include "Lilith Fair: Building a Mystery," while comedy is represented by a Nikki Glaser stand-up special. The platform's live-TV footprint expanded significantly through the merger of Hulu + Live TV with Fubo, in which Hulu acquired a 70% stake. Scripted content such as "Boston Strangler" and the comedy "Mid-Century Modern" round out a slate that spans prestige drama, animation, reality, and documentary formats.

Material reaches Hulu primarily through established industry channels: talent representation, producer relationships, and the platform's deep integration with Disney's broader studio and network infrastructure, including co-orders with Freeform. The Freeform pipeline, visible in titles like "House of Stassi" and "Million Dollar Nannies," represents a documented route by which content moves from linear to streaming. No open submission portal or named public program is documented in tracked deal activity; every observed deal flows through agents, managers, or existing production partnerships aligned with Disney's content ecosystem.

Signature peaks

  • No. 3 U.S. Streaming Rank — Hulu ranks third in U.S. connected-TV time spent, behind YouTube and Netflix.
  • 48M Subscriber Base (2022) — Hulu closed 2022 with 48 million total subscribers, with two-thirds on the ad-lite tier.
  • 70% Fubo Stake Live TV Expansion — Hulu acquired a 70% stake in Fubo, merging it with Hulu + Live TV to expand its live sports and news footprint.

Mandate dimensions

Genre focus
comedy, drama, thriller, documentary, horror
Territory focus
Not disclosed
Budget tier (observed)
Not disclosed
Access pattern
Every tracked Hulu deal flows through talent representation, established production companies, or Disney's internal studio and network infrastructure. A documented co-development pipeline with sibling network Freeform, visible in titles like "House of Stassi" and "Million Dollar Nannies," represents one named route by which content moves from linear development into Hulu's streaming catalog; no open submission portal or public-facing program is documented in tracked deal activity.
Deal structure
Hulu commissions original content through development deals, co-orders with Freeform, and direct greenlights; it also acquires completed projects and franchise IP for platform release, and has pursued structural acquisitions such as its 70% stake in Fubo to expand its live-TV business.

Recent acquisitions

  • 50 Cent Documentary Series (untitled)

    2026-04-01T00:00:00.000Z · greenlit
    Deadline understands that the Disney-owned streamer has, in fact, greenlit a new documentary series about the man born Curtis Jackson.

  • 70% stake in Fubo

    2025-01-01T00:00:00.000Z · Acquired

  • Boston Strangler

    2025-03-17T00:00:00.000Z · Acquired

  • House of Stassi

    2026-04-22 · greenlit
    Stassi Schroeder reality series House of Stassi premieres July 29 on Freeform then Hulu

  • Hulu + Live TV business merger with Fubo

    2025-01-01T00:00:00.000Z · Acquired

  • King of the Hill revival (Seasons 16-17)

    2025-10-30T00:00:00.000Z · Acquired

  • Lilith Fair: Building a Mystery

    2025-08-04T16:20:07.170Z · Acquired

  • Love Overboard

    2026-01-01T00:00:00.000Z · Acquired

Market context

With Disney and Comcast locked in a high-stakes ownership negotiation valued at a guaranteed floor of $27.5 billion, Hulu's editorial identity and commissioning appetite are being watched closely across the industry.

Hulu occupies the No. 3 position in U.S. streaming by connected-TV time spent, trailing only YouTube and Netflix, and enters a defining period as its ownership structure faces a potential reshaping. Disney holds two-thirds of the platform; Comcast holds one-third and has the right to exercise a put option requiring Disney to purchase that stake, with a guaranteed minimum platform valuation of $27.5 billion. Disney CEO Bob Iger has said "everything is on the table" regarding Hulu's future, while simultaneously expressing concern about "undifferentiated general entertainment" as Disney refocuses on its core brands. Comcast leadership has publicly characterized Hulu as a "phenomenal business," and analyst firms including MoffettNathanson have outlined scenarios ranging from a reworked joint venture to a full Disney buyout. Despite the corporate uncertainty, Hulu's commissioning activity remains active across multiple genres.

Common questions about Hulu

Does Hulu accept unsolicited scripts from unrepresented writers?

No unsolicited pathway is documented in tracked deal activity. Every observed Hulu commission or acquisition has moved through talent representation, established production companies, or Disney's internal studio and network infrastructure. The platform's co-development pipeline with Freeform is one documented route, but it operates through existing producer and network relationships rather than any open public submission process.

How does Hulu commission original content?

Hulu commissions originals through a combination of in-house development, overall deals with producers and showrunners, and co-orders with sibling network Freeform. Recent examples include the 'Million Dollar Nannies' order, co-commissioned with Freeform, and the greenlit 50 Cent documentary series. The platform also acquires completed or near-complete projects and revives legacy IP, as seen with the 'King of the Hill' Seasons 16-17 order.

What types of content is Hulu commissioning right now?

Hulu's current slate spans prestige scripted drama (Boston Strangler), franchise animation (King of the Hill revival), unscripted reality (House of Stassi, Million Dollar Nannies), documentary (the untitled 50 Cent series, Lilith Fair: Building a Mystery), stand-up comedy (Nikki Glaser special), and live TV via its Fubo merger. Publicly, the platform has stated a preference for prestige literary adaptations with ensemble casts and multi-season franchise potential.

What budgets does Hulu typically work at?

Budget figures are not disclosed in tracked Hulu deal records. The platform operates across a wide range of formats, from stand-up specials and reality series to scripted drama and franchise animation, suggesting a correspondingly broad budget spectrum. Hulu's SVOD average revenue per user was reported at $12.46, above Disney+ at $5.95, indicating a subscriber base that supports premium content investment, though specific per-title budgets are not publicly confirmed.

How do I get my project in front of Hulu?

Based on observed deal patterns, the most documented route is through a talent representative (agent or manager) or an established production company with existing Disney or Hulu relationships. The Freeform co-development pipeline is a secondary documented pathway for unscripted and reality content. No open writer's room program, fellowship, or public submission portal is currently tracked for Hulu. Packaging with name talent or an attached producer with a Disney-aligned overall deal is the most commonly observed access route.

Is Hulu currently active in the market?

Yes. ScriptMatch's pipeline shows 656 total records over the past 12 months and 2 unique deals tracked in the past 90 days, with the latest signal dated August 2026. Recent greenlights include the untitled 50 Cent documentary series (April 2026) and the 'Million Dollar Nannies' order (April 2026). The platform's ownership situation is in flux, but commissioning activity has continued across scripted, unscripted, animation, and documentary formats.

Adjacent buyers in this lane

  • Netflix — Netflix is the world's dominant streaming platform, currently pursuing a landmark $82.7 billion acqu
  • Criterion Channel — Criterion Channel is the premier arthouse streaming destination for cinephiles, programming curated
  • JioHotstar — JioHotstar is India's dominant streaming platform, formed from the JioCinema and Disney+ Hotstar mer
  • Fubo — Fubo is a sports-focused live TV streaming platform now majority-owned by Disney, combining with Hul

Related reading

Match your script to Hulu

This is a public snapshot of Hulu, kept current from trade-press signals. Inside ScriptMatch, upload your script to see whether Hulu fits, why, and exactly how to reach them. Start a card-required 7-day trial or try the no-card buyer-match tool.