Buyer Database · Streaming Platform · Updated
Paramount+
Paramount+ is a major U.S. streaming platform investing more than $1.5 billion in 2026 programming, anchored by live sports, franchise IP revivals, and exclusive original series.
Current mandate
Paramount+ is operating under what company leadership has publicly called its "top priority": growing the direct-to-consumer business into sustained profitability. The platform reported 79 million total subscribers after adding 1.4 million in a single quarter, and its DTC revenue reached $2.1 billion, up 17 percent year-over-year, driven by a 24 percent increase in Paramount+ revenue specifically. To sustain that trajectory, Paramount has committed to incremental programming investments in 2026 in excess of $1.5 billion, spanning UFC rights, Paramount+ Originals, third-party catalog licensing, and an expanded film slate. Price increases in the U.S., Canada, and Australia are being implemented to support continued investment. The platform is also establishing an Originals launch calendar with tentpole releases spread across the year, signaling a more deliberate, event-driven programming strategy.
Recent commissioning activity reflects a clear appetite for franchise IP, prestige drama, and live sports. The platform has ordered a six-episode limited series revival of Clueless, following an adult Cher Horowitz navigating business and parenting; ordered Ascent, a thriller series starring Viola Davis and created by John Logan; and greenlit Avatar: Seven Havens, a new animated series set in the Avatar universe. The platform also signed the Duffer Brothers to an exclusive four-year deal spanning film, TV, and streaming, one of the more significant overall deals in recent memory. On the sports side, a seven-year, $7.7 billion agreement with TKO makes Paramount+ the U.S. streaming home for UFC events, including 13 numbered pay-per-views per year. Existing series including Tulsa King, Landman, Dexter: Resurrection, and Yellowjackets are receiving increased investment as anchor titles.
Material reaches Paramount+ primarily through established industry relationships: overall deals with showrunners and producers, packaging by major talent agencies, and partnerships with production companies already operating within the Paramount ecosystem. The Duffer Brothers overall deal is a representative example of how the platform secures high-profile creative talent. No unsolicited pathway is documented in tracked deal activity; every observed commission or acquisition has moved through a represented creative team or an existing studio relationship.
Signature peaks
- 79 Million Subscriber Base — Total Paramount+ subscribers after adding 1.4 million in a single reported quarter.
- +24% YoY DTC Revenue Growth — Paramount+ revenue grew 24 percent year-over-year, lifting total DTC revenue to $2.1 billion.
- $7.7B / 7 Years UFC Rights Deal — Seven-year agreement with TKO makes Paramount+ the U.S. streaming home for UFC, including 13 numbered pay-per-views annually.
Mandate dimensions
- Genre focus
- drama, thriller, comedy, action
- Territory focus
- Not disclosed
- Budget tier (observed)
- Not disclosed
- Access pattern
- Every tracked deal in ScriptMatch's data has reached Paramount+ through represented creative teams, overall deals with established showrunners or producers, or franchise IP development within the Paramount studio system. The Duffer Brothers' exclusive four-year overall deal across film, TV, and streaming is the most prominent recent example of the platform's preferred relationship structure; no unsolicited pathway is documented in observed deal activity.
- Deal structure
- Paramount+ commissions originals through overall deals with showrunners and producers, direct series orders for packaged projects, and selective acquisitions of completed or in-development titles; the platform also pursues long-term media rights agreements, as demonstrated by its seven-year, $7.7 billion deal with TKO for UFC content.
Recent acquisitions
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5-Star
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9/12
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all of WBD
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Ascent
Paramount+ ordered Ascent, a thriller series starring Viola Davis and created by John Logan
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Avatar: Seven Havens
The decision to move 'The Legend of Aang' to Paramount+ was announced in tandem with the greenlighting of a new 'Avatar' television show, 'Avatar: Seven Havens,' also set to stream on Paramount+
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Bald Eagles (R-rated workplace comedy spec)
The studio also is developing a new Paranormal Activity movie with James Wan and Blumhouse producing, sources say, and moving forward with a carry-over romantic comedy that's set to star Brie Larson
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Barbaric (live-action series)
Netflix just greenlit the publisher's 'Barbaric' into a live-action series
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'Call of Duty' feature film adaptation
Market context
With a seven-year, $7.7 billion UFC deal and the Duffer Brothers locked in exclusively, Paramount+ is betting big on tentpole originals and live sports to drive its first profitable DTC year.
Paramount+ is operating under what company leadership has publicly called its "top priority": growing the direct-to-consumer business into sustained profitability. The platform reported 79 million total subscribers after adding 1.4 million in a single quarter, and its DTC revenue reached $2.1 billion, up 17 percent year-over-year, driven by a 24 percent increase in Paramount+ revenue specifically. To sustain that trajectory, Paramount has committed to incremental programming investments in 2026 in excess of $1.5 billion, spanning UFC rights, Paramount+ Originals, third-party catalog licensing, and an expanded film slate. Price increases in the U.S., Canada, and Australia are being implemented to support continued investment. The platform is also establishing an Originals launch calendar with tentpole releases spread across the year, signaling a more deliberate, event-driven programming strategy.
Common questions about Paramount+
Does Paramount+ accept unsolicited scripts?
No unsolicited pathway is documented in ScriptMatch's tracked deal activity for Paramount+. Every observed commission or acquisition has moved through a represented creative team, an existing studio relationship, or a producer with an overall deal at the company. If you are an unrepresented writer, securing literary representation or attaching a producer with an established Paramount relationship is the most clearly documented route into the platform's development pipeline.
How does Paramount+ commission content?
Paramount+ commissions originals through a combination of overall deals with showrunners and producers, franchise IP development within the Paramount library, and selective acquisitions of packaged projects. The Duffer Brothers exclusive four-year deal across film, TV, and streaming is a recent example of the overall-deal model. The platform is also expanding third-party catalog licensing and establishing a structured Originals launch calendar with tentpole releases spread across the year.
What budgets does Paramount+ typically work at?
Paramount+ has committed to incremental programming investments in 2026 in excess of $1.5 billion across its DTC slate, UFC rights, and film. Individual project budgets are not disclosed in tracked deal records, but the platform's investment in prestige drama (Ascent starring Viola Davis), franchise animation (Avatar: Seven Havens), and live sports (a seven-year, $7.7 billion UFC deal) signals comfort with high-budget, event-level productions alongside more contained limited series.
What types of content is Paramount+ commissioning right now?
Current commissioning activity spans prestige drama, franchise IP revivals, live sports, and comedy-drama limited series. Recent orders include Ascent, a thriller created by John Logan and starring Viola Davis; a Clueless sequel event series; and Avatar: Seven Havens. The platform is also deepening investment in existing anchors like Tulsa King, Landman, Dexter: Resurrection, and Yellowjackets. Games have been named as a core content pillar alongside film, television, and streaming.
How do I get my project in front of Paramount+?
Tracked deals consistently move through literary agents, talent agencies packaging projects, or producers who hold overall deals at Paramount. The Duffer Brothers' exclusive four-year deal is the clearest recent example of how the platform secures creative relationships. Writers without representation should prioritize attaching a producer already working within the Paramount ecosystem, or securing agency representation before approaching the platform. No open submission portal or fellowship program is documented in current ScriptMatch data.
Is Paramount+ currently active in the market?
Yes. Paramount+ recorded seven unique deals in the past 90 days and maintains a deal velocity signal of 3 in the past 30 days, with the latest tracked signal from September 2026. The platform ordered Ascent and the Clueless revival series in mid-2026, signed the Duffer Brothers to a four-year exclusive, and closed a seven-year, $7.7 billion UFC rights agreement. Leadership has publicly stated that growing Paramount+ is the company's top priority, with DTC profitability targeted for 2026.
Adjacent buyers in this lane
- Hbo — HBO is the prestige scripted powerhouse of the Max platform, doubling down on high-profile drama, li
- Netflix — Netflix is the world's dominant streaming platform, currently pursuing a landmark $82.7 billion acqu
- Apple TV+ — Apple TV+ is a prestige-focused global streaming platform commissioning original series and films ac
- Disney+ — Disney+ is a global streaming platform consolidating its IP empire through Hulu integration, interna
Related reading
Match your script to Paramount+
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