Buyer Database · Streaming Platform · Updated
Paramount+
Paramount+ is in aggressive growth mode, anchoring its streaming slate around live sports rights, tentpole originals, and exclusive talent deals as it targets DTC profitability in 2026.
Current mandate
Paramount+ is currently executing a broad content and subscriber expansion strategy, with live sports at the center. The platform recently announced a seven-year, $7.7 billion deal with TKO (UFC and WWE parent) making it the new U.S. streaming home for UFC events, including 13 numbered pay-per-views. That agreement sits alongside existing long-term rights with Zuffa Boxing and the Professional Bull Riders' Unleash the Beast tour. On the scripted side, the streamer has greenlit "Discretion," a legal thriller starring Nicole Kidman and Elle Fanning with A24 producing, and renewed "Dutton Ranch" for a second season. The Duffer Brothers are under an exclusive four-year deal spanning film, TV, and streaming.
Over the past 12 months, Paramount+ has maintained a consistent acquisition pace across scripted drama, franchise IP, and sports-adjacent content. The platform added 1.4 million new subscribers in a recent quarter, reaching 79 million total, while direct-to-consumer revenue hit $2.1 billion, up 17 percent year-over-year. Incremental programming investments in 2026 are outlined at in excess of $1.5 billion, covering DTC sports rights, Paramount+ Originals, third-party catalog licensing, and an expanded film slate. Price increases in the U.S. are planned for early Q1 2026, with adjustments also coming in Canada and Australia.
For sports documentary and docuseries producers, the primary access pathway runs through Paramount+'s unscripted and sports programming teams. The platform's stated belief that live sports drive regular engagement, new audience acquisition, and retention signals genuine appetite for access-driven sports content that complements its rights portfolio. Producers are advised to approach through established representation or festival markets, as the platform operates at scale with 717 decision makers tracked and a deal velocity suggesting active but selective acquisition.
Signature peaks
- +17% DTC Revenue (YoY) — $2.1 billion in direct-to-consumer revenue, driven by a 24% increase in Paramount+ revenue
- $7.7B / 7 years TKO Sports Rights Deal — Makes Paramount+ the U.S. streaming home for UFC, including 13 numbered pay-per-views
- >$1.5B 2026 Programming Investment — Incremental spend covering DTC sports, Originals, catalog licensing, and film slate expansion
Mandate dimensions
- Genre focus
- drama, thriller, comedy, action
- Territory focus
- worldwide
- Budget tier (observed)
- Not disclosed
- Access pattern
- Paramount+ acquires through established representation, existing production relationships, and industry markets. No unsolicited submission pathway is indicated. Sports documentary and docuseries producers should target the platform's unscripted and sports programming divisions, ideally with attached talent or a producing partner already in the Paramount ecosystem. Festival markets remain a viable secondary route given the platform's active acquisition pace.
- Deal structure
- Budget terms are not publicly disclosed on individual acquisitions. The platform operates across greenlit originals, straight-to-series orders, and acquired projects. Recent deals include undisclosed terms across scripted drama, franchise IP, and sports rights. The seven-year, $7.7 billion TKO deal reflects the scale of its sports rights commitments. Individual content acquisitions do not carry disclosed price indicators in recent records.
Recent acquisitions
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5-Star
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9/12
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all of WBD
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Avatar: Seven Havens
The decision to move 'The Legend of Aang' to Paramount+ was announced in tandem with the greenlighting of a new 'Avatar' television show, 'Avatar: Seven Havens,' also set to stream on Paramount+
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Bald Eagles (R-rated workplace comedy spec)
The studio also is developing a new Paranormal Activity movie with James Wan and Blumhouse producing, sources say, and moving forward with a carry-over romantic comedy that's set to star Brie Larson
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'Call of Duty' feature film adaptation
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Chilevisión
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Chilevisión in Chile
Market context
Growing the Paramount+ business is the company's top priority.
Paramount+ is currently executing a broad content and subscriber expansion strategy, with live sports at the center. The platform recently announced a seven-year, $7.7 billion deal with TKO (UFC and WWE parent) making it the new U.S. streaming home for UFC events, including 13 numbered pay-per-views. That agreement sits alongside existing long-term rights with Zuffa Boxing and the Professional Bull Riders' Unleash the Beast tour. On the scripted side, the streamer has greenlit "Discretion," a legal thriller starring Nicole Kidman and Elle Fanning with A24 producing, and renewed "Dutton Ranch" for a second season. The Duffer Brothers are under an exclusive four-year deal spanning film, TV, and streaming.
Common questions about Paramount+
Does Paramount+ accept unsolicited scripts or pitches?
Paramount+ operates at institutional scale, with over 700 decision makers tracked across its content divisions. Unsolicited submissions are not a standard intake pathway. The platform acquires through established production companies, talent with existing relationships, and representation. Producers without prior Paramount ties are best positioned by attaching recognized talent or a producing partner with an existing Paramount deal before approaching.
What budgets does Paramount+ typically work with for acquisitions?
Budget disclosures are rare in Paramount+'s recent acquisition record. The platform's 2026 incremental programming investment is outlined at in excess of $1.5 billion across originals, sports rights, catalog licensing, and film. Individual project budgets are not disclosed publicly. The scale of recent greenlights, including a Nicole Kidman and Elle Fanning legal thriller produced by A24, suggests comfort with premium-tier production costs for high-profile projects.
Does Paramount+ acquire projects from film festivals?
Festival acquisition is a recognized pathway for streaming platforms at Paramount's scale, though no specific festival deals appear in the most recent acquisition record. With a deal velocity of 9 in the past 30 days and 7 unique deals in the past 90 days, the platform is actively acquiring. Producers with sports documentaries or access-driven docuseries should consider major markets such as Sundance and SXSW as viable points of contact with Paramount+ acquisitions teams.
How do you reach the right decision makers at Paramount+?
Paramount+ has 717 decision makers tracked across its content and acquisitions operations. The most reliable access routes are through literary and talent representation with existing Paramount relationships, co-production partnerships with companies already in the Paramount ecosystem, and industry markets. The platform's sports content push, anchored by its UFC, Zuffa Boxing, and PBR rights, suggests the unscripted and sports programming divisions are particularly active points of entry for sports documentary producers.
What genres is Paramount+ prioritizing right now?
Live sports and sports-adjacent content are a stated strategic priority, with Paramount describing sports as a powerful engine for engagement, audience acquisition, retention, and monetization. On the scripted side, the platform is investing in premium drama (legal thriller 'Discretion,' western 'Dutton Ranch' Season 2), franchise IP ('Call of Duty' feature adaptation, 'Avatar: Seven Havens'), and comedy. The Duffer Brothers' exclusive four-year deal signals continued appetite for high-profile genre storytellers across film and TV.
Is Paramount+ currently active and acquiring new content?
Yes. Paramount+ recorded 1,261 total activity signals in the past 12 months, 7 unique deals in the past 90 days, and a deal velocity of 9 in the past 30 days, with the latest signal dated June 30, 2026. The platform greenlit 'Discretion' (June 2026) and renewed 'Dutton Ranch' for Season 2 (June 2026). Leadership has publicly committed to incremental programming investments in excess of $1.5 billion in 2026, with DTC profitability targeted for the year.
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Related reading
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