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Vol. I · 2026
Rev. Blue
Issue PEACOCK-01
Buyer / Distributor
LIVE · ACTIVE 90D
Heavy momentum
Updated

Peacock

Peacock is a US streaming platform operating at 41 million paid subscribers, leaning into true crime drama, IP-franchise conversions, and NBCUniversal-produced content while navigating ongoing losses and a bundle-expansion pivot.

§ 01
Activity
12wk volume

Each signal is one documented data point captured by our continuous pipeline: a trade-press mention, festival market activity, executive statement, or acquisition activity update. Higher signal volume means Peacock is generating more public market activity right now.

30 days
22
-1 vs prior
90 days
66
signals captured
12 months
534
cumulative
Last signal
May 23·2026
pipeline pulse
§ 02
Current snapshot
Paid Subscribers (2025)
41 million
Peacock Paid Subscriber Base
Flat across all four quarters of 2025; monthly churn ranging five to eight percent.

Peacock has been stuck at 41 million subscribers at the end of each quarter for the entirety of 2025, despite monthly churn fluctuating between five to eight percent.

Current snapshot
Updated May 23
Most recent signal
Dig
Acquired
Top genre focus
crime
+2 more
Territory
North America + intl.
distribution + acquisitions
Access pattern
Rep-only
festival-driven discovery
See your match in the app
§ 03
Current mandate
Editorial analysis · updated continuously

Peacock is currently programming around true crime dramas drawn from real criminal cases, docuseries-to-scripted drama conversions, and procedural crime dramas with social impact, all produced within or adjacent to the NBCUniversal/UCP pipeline. Recent acquisitions include "Superfakes," "Dig," and a "Homicide: Life On the Street" revival, signaling continued appetite for IP with pre-existing audience recognition. The platform also holds exclusive streaming rights to "Yellowstone" and renewed "Poker Face" for a second season, reinforcing its investment in prestige drama alongside genre fare.

Over the past twelve months, Peacock's acquisition pattern has favored franchise extensions and known-IP plays. The platform picked up Pay One window rights to "Minions: The Rise of Gru" (part of a combined $170 million global TV stream deal with Netflix), secured "The Exorcist" franchise rights for a reported $400 million, and greenlit a "Hostel" TV series adaptation. A second season of "The Traitors" was also picked up, pointing to unscripted-to-scripted crossover interest. The through-line is risk mitigation: established titles, genre recognition, and docuseries-adjacent source material.

Peacock does not maintain a public open-submission portal. Access runs through NBCUniversal's production arm, UCP, and through established representation. The Taylor Sheridan deal migration from Paramount to Universal (film rights moving next spring, TV rights beginning in 2029) signals that Peacock is building long-term content infrastructure through talent-first relationships rather than spec acquisitions.

§ 04
Signature peaks
Quarterly Loss (Summer 2025)
$217M
Narrowed from prior quarters; platform remains unprofitable with no public break-even timeline.
Exorcist Franchise Rights
$400M
Reported acquisition cost for The Exorcist franchise rights, reflecting large-scale IP investment strategy.
Decision Makers Tracked
418
Active decision-maker contacts tracked across Peacock and NBCUniversal content operations over the past 12 months.
§ 05
Mandate dimensions
5 dimensions
Genre focus
crimedramatrue crime
Territory focus
US streaming (Peacock)
Budget tier (observed)
Not disclosed
Access pattern
Access runs through NBCUniversal's UCP production arm and established talent representation. No open-submission portal is documented. Bundle distribution partnerships (Amazon Channels, Walmart+, Apple TV, YouTube TV) reflect distribution strategy, not acquisition access.
Deal structure
All recent acquisition budgets are undisclosed except where noted. The Exorcist franchise rights were reported at $400 million. The Minions: The Rise of Gru Pay One window was part of a combined $170 million global TV stream deal (shared with a Netflix payment). All other deals in the tracked record carry no disclosed financial terms.
§ 06
Recent acquisitions
8 signals · trade-press sourced

Dig

2025-05-01T00:00:00.000Z
Acquired

Exclusive streaming rights to 'Yellowstone'

RECENT
Acquired

‘Hide’ (series) development

MARCH 28, 2023
Acquired

Homicide: Life On the Street

2024-06-17T00:00:00.000Z
Acquired

Hostel TV series

2025-01-01T00:00:00.000Z
Acquired

Love Island: Beyond the Villa season two

2025-10-11T00:00:00.000Z
Acquired

Minions: The Rise of Gru (Pay One window rights)

2025-01-01T00:00:00.000Z
Acquired

Picked

RECENT
acquired
“Picked up a second season of The Traitors.”
— Trade press · ScriptMatch pipeline
§ 07
Market context

Peacock has been stuck at 41 million subscribers at the end of each quarter for the entirety of 2025, despite monthly churn fluctuating between five to eight percent.

ScriptMatch desk

Streaming platforms are converting successful true crime docuseries into scripted dramas as a low-risk audience retention and IP monetization strategy.

§ 08
The next step
Open the app
LIVE MATCHING ENGINE
4,103 active buyers indexed

You just read about Peacock.
Now find out if Peacock should be reading you.

This page is a public snapshot of Peacock, kept fresh from trade-press signals. ScriptMatch is the live market-data engine behind it. Upload your script, and we use the same continuously-indexed buyer activity to tell you which production companies and distributors are actively acquiring projects like yours right now, why each one fits, and exactly how to reach them.

AI script-to-buyer matching
Your script analyzed against 4,103+ active indie buyers. Match scores show which ones genuinely fit, not just a generic directory.
Executive email enrichment
Verified email lookups for the specific development executives at each matched buyer. Reach the right person, not a general inbox.
Script tracking + pathway playbook
Per-script outreach tracking, pathway recommendations (festival, rep, producer, direct), and a tailored "how to approach" guide for every matched buyer.
Live market alerts
Get notified when Peacock or any matched buyer closes a deal that signals appetite for projects like yours.
What the free trial unlocks
  • Your first 10 AI-matched buyers for your script, with match rationale and pathway recommendations
  • Full access to the buyer intelligence layer — recent acquisitions, executive moves, stated mandates
  • Email enrichment for matched development executives
  • Script tracking dashboard + market alerts for 7 days
Start free 7-day trial
No credit card · Cancel anytime · Unlimited scripts
§ 10
Common questions
6 answered
Q01

Does Peacock accept unsolicited scripts?

Peacock does not operate a public open-submission process. Content acquisition runs through NBCUniversal's production arm, UCP, and through established industry representation. Writers and producers without existing UCP or NBCU relationships are expected to approach via a licensed literary agent, entertainment attorney, or producing partner with a prior Peacock or UCP relationship. Cold submissions are not a documented pathway based on available intelligence.

Q02

What budgets does Peacock work with for scripted acquisitions?

Peacock does not publicly disclose per-project budgets for scripted acquisitions. The platform's deal activity reflects a wide range: franchise rights deals have reached the scale of a reported $400 million (The Exorcist), while individual series acquisitions such as 'Dig,' 'Superfakes,' and 'Homicide: Life On the Street' carry undisclosed terms. The platform remains unprofitable, with quarterly losses narrowing to $217 million as of summer 2025, suggesting ongoing cost discipline in content spend.

Q03

Does Peacock acquire projects from film festivals?

No festival acquisition activity is documented in available intelligence for Peacock's recent deal record. The platform's acquisition pattern over the past twelve months has centered on IP-driven projects, franchise extensions, and NBCUniversal/UCP-produced content rather than festival discovery. Projects with pre-existing audience recognition, docuseries source material, or established IP appear to be the primary entry points, not festival premieres.

Q04

How do you get a project to Peacock?

The documented pathway runs through NBCUniversal's content arm, UCP, which serves as the primary production and development pipeline for Peacock originals. Talent relationships are a key access mechanism: the platform's deal to bring Taylor Sheridan's film and TV projects into the NBCUniversal ecosystem illustrates how Peacock builds content infrastructure through talent-first arrangements. Representation by an agent or attorney with active UCP or NBCU relationships is the most reliable route for external projects.

Q05

What genres is Peacock prioritizing right now?

Peacock's current content focus, according to tracked acquisition signals, centers on true crime dramas based on real criminal cases, docuseries-to-scripted drama conversions, and procedural crime dramas with social impact. The platform is also active in franchise horror (The Exorcist, Hostel TV series), prestige drama (Yellowstone streaming rights, Poker Face season two), and unscripted-to-scripted crossovers (The Traitors season two). NBCUniversal/UCP-produced content is the consistent throughline across categories.

Q06

Is Peacock actively acquiring content right now?

Peacock shows 545 tracked records over the past twelve months and a deal velocity of 13 signals in the most recent 30-day window, with the latest signal dated May 23, 2026, according to platform tracking data. Unique closed deals in the 30- and 90-day windows register at zero in current records, suggesting activity is in development or negotiation phases rather than closed acquisitions. The platform is operationally active but recent deal closures are not confirmed in available data.

§ 11
Colophon
Methodology

Profile compiled from publicly-available sources: trade press (Deadline, Variety, IndieWire, The Hollywood Reporter, Screen Daily), festival market reports (Cannes Marche, AFM, EFM, TIFF Industry), executive public statements, and acquisition announcements. Activity counters reflect signal volume from continuous pipeline indexing.

Corrections

See an inaccuracy? Suggest a correction. Profiles update continuously as new public information becomes available.

ScriptMatch · Buyer Profile · PEACOCK
Vol. I · 2026 · Rev. Blue