Buyer Database · Streaming Platform · Updated

Peacock

Peacock is NBCUniversal's domestic streaming platform, anchored by live sports and unscripted hits, navigating a profitability push while expanding its scripted and franchise library.

Current mandate

Peacock enters the back half of 2025 in a holding pattern on subscriber growth, reporting 41 million paid subscribers at the close of each quarter throughout the year, a figure Comcast/NBCUniversal has characterized as consistency rather than stagnation. The platform raised its monthly price by $3 in early summer 2025, a move executives tied to anticipated draws from Love Island USA, NFL football, and newly secured NBA rights that bring games back to NBC and add exclusive matchups on Peacock. Losses narrowed to $217 million in the most recent quarter, though the platform remains unprofitable with no publicly stated break-even timeline. A significant long-term content signal: Taylor Sheridan will move his film deal from Paramount to Universal next spring, and his TV deal beginning in 2029, positioning a major franchise-building voice within the NBCUniversal ecosystem.

On the content side, Peacock's acquisition pattern over the past 12-plus months reflects a platform leaning on recognizable IP and franchise extensions. Tracked deals include The Exorcist franchise rights (at a reported $400 million), exclusive streaming rights to Yellowstone, a second season pickup of The Traitors, renewals for Poker Face and Love Island: Beyond the Villa, and development of a Hostel TV series. The platform also holds Pay One window rights to Minions: The Rise of Gru, part of a combined $170 million global TV streaming arrangement. Unscripted and reality programming, led by Love Island USA, remains a consistent subscriber driver alongside live sports. Scripted drama and genre IP round out the slate, with titles like Dig, Superfakes, and Those About to Die reflecting range across procedural, thriller, and prestige formats.

Material reaches Peacock primarily through the NBCUniversal studio pipeline, established producer relationships, and overall deals with talent. The platform's bundle expansion, adding Amazon Channels, Walmart+, an Apple TV pairing, and a resolution with YouTube TV in late 2025, broadens distribution without changing how content is sourced. No open submission portal or named public call for scripts is documented in tracked activity. Every deal in ScriptMatch's records traces to packaging through agents, managers, or existing studio relationships within the NBCUniversal infrastructure.

Signature peaks

  • 41M Paid Subscribers (2025) — Peacock held steady at 41 million paid subscribers across every quarter of 2025.
  • $217M Quarterly Loss Narrowed — Losses narrowed to $217 million in the most recent reported quarter, though profitability remains elusive.
  • $400M Exorcist Franchise Deal — Peacock acquired The Exorcist franchise rights in a reported $400 million deal.

Mandate dimensions

Genre focus
comedy, drama, thriller, sci-fi
Territory focus
domestic
Budget tier (observed)
Not disclosed
Access pattern
Every tracked deal in ScriptMatch's records reaches Peacock through agents, managers, or producers operating within the NBCUniversal studio pipeline; no open submission portal or named public call for scripts is documented. The platform's bundle partnerships (Amazon Channels, Walmart+, Apple TV, YouTube TV) expand audience distribution but do not create new content submission routes.
Deal structure
Peacock acquires content through a mix of franchise IP rights purchases, Pay One window licensing, series commissions via the NBCUniversal studio system, and renewal pickups of existing platform originals; deal terms are rarely disclosed publicly.

Recent acquisitions

  • Dig

    2025-05-01T00:00:00.000Z · Acquired

  • ‘Hide’ (series) development

    March 28, 2023 · Acquired

  • Homicide: Life On the Street

    2024-06-17T00:00:00.000Z · Acquired

  • Hostel TV series

    2025-01-01T00:00:00.000Z · Acquired

  • Love Island: Beyond the Villa season two

    2025-10-11T00:00:00.000Z · Acquired

  • Minions: The Rise of Gru (Pay One window rights)

    2025-01-01T00:00:00.000Z · Acquired

  • Poker Face Season 2 renewal

    February 15, 2023 · Acquired

  • Superfakes

    2025-01-01T00:00:00.000Z · Acquired

Market context

With Taylor Sheridan's Universal deal incoming and NBA rights now live on the platform, Peacock is betting on marquee IP and sports exclusivity to justify its 2025 price hike.

Peacock enters the back half of 2025 in a holding pattern on subscriber growth, reporting 41 million paid subscribers at the close of each quarter throughout the year, a figure Comcast/NBCUniversal has characterized as consistency rather than stagnation. The platform raised its monthly price by $3 in early summer 2025, a move executives tied to anticipated draws from Love Island USA, NFL football, and newly secured NBA rights that bring games back to NBC and add exclusive matchups on Peacock. Losses narrowed to $217 million in the most recent quarter, though the platform remains unprofitable with no publicly stated break-even timeline. A significant long-term content signal: Taylor Sheridan will move his film deal from Paramount to Universal next spring, and his TV deal beginning in 2029, positioning a major franchise-building voice within the NBCUniversal ecosystem.

Common questions about Peacock

Does Peacock accept unsolicited scripts?

No unsolicited pathway is documented in ScriptMatch's tracked activity. Every deal in the record traces back to packaging through agents, managers, or producer relationships embedded in the NBCUniversal studio system. Peacock commissions and acquires content through its parent company's infrastructure, meaning representation and established producer relationships are the observable routes by which material reaches the platform.

How does Peacock commission original content?

Peacock commissions originals primarily through NBCUniversal's studio pipeline, overall deals with showrunners and producers, and franchise IP acquisitions. Recent activity includes series development tied to existing IP (Hostel, The Exorcist, Homicide: Life on the Street), renewals of proven performers like Poker Face and The Traitors, and unscripted formats such as Love Island USA. Packaging through representation and producer attachments is the consistently observed route.

What budgets does Peacock typically work at?

Budget disclosures are rare in Peacock's tracked deals. The most concrete data point is a reported $400 million acquisition of The Exorcist franchise rights, and a Pay One window deal for Minions: The Rise of Gru that was part of a combined $170 million global TV streaming arrangement. Most individual series and film deals are listed as not disclosed, making a typical per-project budget range difficult to establish from public data alone.

What types of content is Peacock commissioning right now?

Peacock's current content focus, per its latest signals, centers on live sports (NBA, NFL, college football), reality and unscripted programming led by Love Island USA, and franchise-driven scripted IP. Recent acquisitions span genre thriller (Hostel series, The Exorcist), prestige drama (Yellowstone streaming rights, Those About to Die), procedural (Poker Face, Homicide: Life on the Street), and competition reality (The Traitors). The platform is leaning into recognizable brands over original spec development.

How do I get my project in front of Peacock?

Based on tracked deal activity, the observable routes to Peacock run through talent agents, managers, and producers with existing NBCUniversal relationships. No open call, fellowship, or public submission portal is documented. The platform's commissioning is closely tied to its parent studio's development pipeline. Attaching a producer with an active overall deal at NBCUniversal, or securing representation that has a track record with the network, are the most documented pathways.

Is Peacock currently active in acquiring new content?

Peacock remains active, with 516 total records tracked over the past 12 months and a latest signal as recent as July 2025. However, the 30-day and 90-day unique deal counts currently show no new closed acquisitions in ScriptMatch's records, suggesting a quieter near-term window. The platform's strategic energy in 2025 has been directed toward sports rights, bundle distribution expansion, and leveraging existing IP rather than a high volume of new scripted pickups.

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