Buyer Database · Streaming Platform · Updated

Peacock

Peacock is NBCUniversal's streaming platform serving 41 million paid subscribers, leaning into sports rights, franchise IP, and factual content to stabilize its position in a crowded market.

Current mandate

Peacock enters the current cycle in a period of deliberate consolidation rather than aggressive expansion. The NBCUniversal-backed platform has held at 41 million paid subscribers across every quarter of 2025, a figure Comcast frames as consistency but which trade observers read as a plateau. A $3-per-month price increase in early summer 2025 coincided with churn rising as high as eight percent in August-September, and the platform simultaneously lost WWE premium live events including Royal Rumble, WrestleMania, and SummerSlam. To offset those headwinds, Peacock has moved aggressively into distribution bundles, joining Amazon Channels, becoming an alternative to Paramount+ for Walmart+ subscribers, launching a Peacock/Apple TV bundle, and reaching a deal to come to YouTube TV. Losses narrowed to $217 million in the most recent reported quarter, though the platform has not set a public break-even timeline.

On the content side, Peacock's commissioning pattern reflects a platform leaning on franchise IP, factual programming, and reality formats. Recent acquisitions include The Exorcist franchise rights (at a reported $400 million), a TV series adaptation of Hostel, and a revival of Homicide: Life on the Street, signaling appetite for genre horror and legacy broadcast IP. Factual and documentary content is an active lane: the platform acquired Fan Level Midnight: Devoted to The Office, a documentary on the cultural history of the NBC series, and its content focus signals ongoing interest in true crime, investigative factual with exclusive interviews and new evidence, and high-profile cultural cases. Reality formats remain a pillar, with Love Island: Beyond the Villa returning for a second season. The incoming NBA rights deal, bringing exclusive Peacock games this season, reinforces that live sports remain the platform's primary subscriber acquisition engine. Looking further out, Taylor Sheridan's film deal moves from Paramount to Universal next spring, with his TV deal following in 2029, positioning a significant volume of future scripted content within the NBCUniversal ecosystem.

Material reaches Peacock primarily through established industry relationships, packaging by talent agencies, and the NBCUniversal studio pipeline. Every tracked deal in the ScriptMatch dataset arrived via sales agents, studio channels, or pre-existing overall deals rather than through any documented open submission pathway. No named open call or public portal for unsolicited projects has been identified in available coverage. Executives including Alperin have described the platform's mandate in broad terms, focused on "helping bring great movies and TV to the service," which in practice translates to projects arriving with producer attachments, representation, or franchise pedigree already in place.

Signature peaks

  • 41M Paid Subscriber Base — Held at 41 million paid subscribers across every quarter of 2025, per Comcast reporting.
  • $217M Quarterly Loss Narrowed — Losses narrowed to $217 million in the most recently reported quarter, though profitability remains elusive.
  • $400M Exorcist Franchise Deal — Peacock acquired The Exorcist franchise rights in a reported $400 million deal, signaling major genre IP investment.

Mandate dimensions

Genre focus
comedy, drama, thriller, sci-fi
Territory focus
Not disclosed
Budget tier (observed)
Not disclosed
Access pattern
Every deal tracked by ScriptMatch arrived through sales agents, studio channels, or pre-existing NBCUniversal producer relationships; no unsolicited pathway is documented. The most visible route for scripted content is through overall deals within the Universal/NBCUniversal system, with the incoming Taylor Sheridan arrangement serving as the highest-profile recent example of how the platform secures long-term creative partnerships.
Deal structure
Peacock operates across multiple deal structures including outright franchise rights acquisitions (The Exorcist at a reported $400 million), pay-one window rights for theatrical titles (Minions: The Rise of Gru, part of a combined $170 million global payment), content acquisitions of completed documentaries and series, and long-term overall deals with showrunners and producers channeled through the NBCUniversal studio system.

Recent acquisitions

  • Dig

    2025-05-01T00:00:00.000Z · Acquired

  • Fan Level Midnight: Devoted to The Office

    2026-09-07 · Acquired
    Peacock has acquired a new documentary about the history and cultural impact of NBC's The Office, and it's set to stream very soon.

  • Fast & Furious (TV series)

    2026-10-01T00:00:00.000Z · greenlit
    A scripted television show based on the prolific film franchise has landed a green light on the NBCUniversal streamer.

  • Homicide: Life On the Street

    2024-06-17T00:00:00.000Z · Acquired

  • Hostel TV series

    2025-01-01T00:00:00.000Z · Acquired

  • Love Island: Beyond the Villa season two

    2025-10-11T00:00:00.000Z · Acquired

  • Minions: The Rise of Gru (Pay One window rights)

    2025-01-01T00:00:00.000Z · Acquired

  • Superfakes

    2025-01-01T00:00:00.000Z · Acquired

Market context

With Taylor Sheridan's deal migrating from Paramount to Universal and new NBA rights locked in, Peacock is betting on marquee IP and live sports to hold its subscriber base steady.

Peacock enters the current cycle in a period of deliberate consolidation rather than aggressive expansion. The NBCUniversal-backed platform has held at 41 million paid subscribers across every quarter of 2025, a figure Comcast frames as consistency but which trade observers read as a plateau. A $3-per-month price increase in early summer 2025 coincided with churn rising as high as eight percent in August-September, and the platform simultaneously lost WWE premium live events including Royal Rumble, WrestleMania, and SummerSlam. To offset those headwinds, Peacock has moved aggressively into distribution bundles, joining Amazon Channels, becoming an alternative to Paramount+ for Walmart+ subscribers, launching a Peacock/Apple TV bundle, and reaching a deal to come to YouTube TV. Losses narrowed to $217 million in the most recent reported quarter, though the platform has not set a public break-even timeline.

Common questions about Peacock

Does Peacock accept unsolicited scripts?

No unsolicited pathway is documented in available trade coverage or ScriptMatch's deal tracking. Every acquisition and commission traced in the dataset arrived through sales agents, studio pipelines, or pre-existing producer relationships within the NBCUniversal ecosystem. There is no named open call or public submission portal on record. Writers without representation are best served by attaching a producer or packaging the project through an agency before approaching the platform.

How does Peacock commission original content?

Peacock commissions originals primarily through the NBCUniversal studio infrastructure, overall deals with established producers, and packaged projects brought in by talent agencies. The platform has also acquired completed projects and franchise rights outright, as seen with The Exorcist franchise and the Homicide: Life on the Street revival. Overall deals with high-profile creators, such as the incoming Taylor Sheridan arrangement migrating from Paramount to Universal, are a documented route for scripted series.

What budgets does Peacock typically work at?

Budget disclosures are rare in Peacock's public deal record. The most concrete figure in recent coverage is the reported $400 million acquisition of The Exorcist franchise rights, which reflects the platform's willingness to spend significantly on established IP. A combined $170 million global TV and streaming payment (shared with Netflix) was also reported for Minions: The Rise of Gru pay-one window rights. Individual series and documentary budgets are not publicly disclosed in available trade reporting.

What types of content is Peacock commissioning right now?

Peacock's current content focus spans several lanes: genre horror and franchise IP (The Exorcist, Hostel TV series), legacy broadcast revivals (Homicide: Life on the Street), reality and unscripted formats (Love Island: Beyond the Villa), and factual documentary (Fan Level Midnight: Devoted to The Office). The platform's content signals also flag active interest in true crime documentary, investigative factual with exclusive interviews and new evidence, and high-profile cultural cases as a priority category.

How do I get my project in front of Peacock?

Based on tracked deal flow, the most reliable routes to Peacock are through a sales agent or manager with existing NBCUniversal relationships, packaging via a major talent agency, or attaching a producer who holds or has held an overall deal within the Universal/NBCUniversal system. The incoming Taylor Sheridan overall deal is a high-profile example of how the platform secures long-term creative relationships. No open submission portal or fellowship program has been identified in available coverage.

Is Peacock currently active in the market?

Yes. ScriptMatch tracks 405 total records over the past 12 months and a latest signal as recent as September 2026, indicating ongoing market activity. Recent acquisitions include Fan Level Midnight: Devoted to The Office, Love Island: Beyond the Villa season two, and the Dig project. The platform is also actively expanding its distribution footprint through Amazon Channels, Walmart+, Apple TV, and YouTube TV bundle deals, suggesting continued investment in content to support subscriber retention.

Adjacent buyers in this lane

  • Hbo — HBO is the prestige scripted powerhouse of the Max platform, doubling down on high-profile drama, li
  • Netflix — Netflix is the world's dominant streaming platform, currently pursuing a landmark $82.7 billion acqu
  • Apple TV+ — Apple TV+ is a prestige-focused global streaming platform commissioning original series and films ac
  • Paramount+ — Paramount+ is a major U.S. streaming platform investing more than $1.5 billion in 2026 programming,

Related reading

Match your script to Peacock

This is a public snapshot of Peacock, kept current from trade-press signals. Inside ScriptMatch, upload your script to see whether Peacock fits, why, and exactly how to reach them. Start a card-required 7-day trial or try the no-card buyer-match tool.