Buyer Database · Buyer / Distributor · Updated
ITVX
ITVX acquired the fantasy romance adaptation "Fallen" in April 2026, signaling continued appetite for IP-based young-adult drama on its streaming slate.
Current mandate
ITVX is actively building its drama slate with IP-driven, English-language content. The platform's most recent confirmed acquisition is "Fallen," a fantasy romance series based on established source material (the Lauren Kate novel), acquired in April 2026. The deal reflects a broader industry pattern of streaming platforms anchoring their slates in proven IP with built-in audiences, particularly in the young-adult genre space. Alongside scripted drama, ITVX has demonstrated appetite for true-crime documentary, as evidenced by its order of the two-part "The Playboy Bunny Murders," produced by Soho Studios and Future Studios.
Over the past 12 months, ITVX has logged 15 tracked records with one confirmed deal in the most recent 90-day window. Activity has been measured rather than aggressive, with no deals recorded in the last 30 days. The platform's focus appears concentrated on English-language content for the UK territory, with a preference for genre material that carries recognizable IP or high-concept hooks. Fantasy romance and true-crime documentary represent the two clearest content signals from recent activity.
Screenwriters and producers seeking to reach ITVX should approach through represented channels, as the platform tracks 11 decision makers across its commissioning and acquisitions functions. Pitches grounded in established IP or with demonstrable young-adult audience appeal are best positioned for consideration. Direct unsolicited submissions are not the standard pathway; attachment to a recognized UK production company significantly improves access.
Signature peaks
- Active Fantasy Romance — Most recent acquisition genre (Fallen, April 2026)
- Ordered True-Crime Documentary — The Playboy Bunny Murders (Soho Studios / Future Studios)
- 11 Decision Makers Tracked — Commissioning and acquisitions contacts on record
Mandate dimensions
- Genre focus
- fantasy, romance, young-adult
- Territory focus
- UK
- Budget tier (observed)
- Not disclosed
- Access pattern
- Represented talent and UK production company attachment is the standard access route. ITVX's 11 tracked decision makers operate within a structured commissioning and acquisitions framework. Cold unsolicited submissions are not the established pathway. Projects grounded in recognizable IP or with a clear young-adult or true-crime audience hook are best positioned for consideration.
- Deal structure
- Acquisition terms for recent deals, including "Fallen," have not been publicly disclosed. ITVX operates as the streaming platform of ITV, a major UK broadcaster, and structures deals accordingly. Budget and rights terms are negotiated on a project-by-project basis through formal acquisitions processes.
Recent acquisitions
-
Fallen
Market context
"ITVX ordered the two-part true-crime documentary The Playboy Bunny Murders, produced by Soho Studios and Future Studios."
Aligns with industry trend of streaming platforms acquiring proven international content and IP-based adaptations to build diverse drama slates
Common questions about ITVX
Does ITVX accept unsolicited scripts?
ITVX does not have a publicized open-door policy for unsolicited submissions. The platform works primarily through established UK production companies and represented talent. Writers without industry representation are best advised to attach a recognized producer or production company before approaching ITVX commissioning contacts. The 11 tracked decision makers on record suggest a structured acquisitions and commissioning operation rather than an open-submission model.
What budgets does ITVX work with for acquisitions?
Budget terms for ITVX's most recent confirmed acquisition, 'Fallen,' were not disclosed. ITVX has not publicly stated standard acquisition budget ranges. Given its position as the streaming arm of ITV, a major UK broadcaster, production and acquisition budgets are expected to reflect commercial drama standards, but specific figures are not available from current sourcing. Producers should negotiate terms directly through formal pitch or acquisition processes.
Does ITVX look for projects from film festivals?
No specific festival-sourcing activity has been reported for ITVX in recent coverage. The platform's tracked acquisitions suggest a preference for projects with established IP or production company backing rather than festival discoveries. That said, true-crime and genre drama with strong UK market appeal could attract attention regardless of festival pedigree. Producers with festival-circuit projects should still pursue representation and a UK production partner as the primary access route.
How do you reach ITVX commissioning and acquisitions?
ITVX has 11 decision makers tracked across its commissioning and acquisitions functions. The standard pathway is through a recognized UK production company or a talent agent with an existing relationship at ITV or ITVX. Cold outreach directly to commissioning executives is not the norm. Producers and writers are advised to secure representation or a co-production partner before initiating contact. Industry events and the broader ITV commissioning brief are useful reference points for framing pitches.
What genres is ITVX focused on right now?
Current signals point to two clear content priorities: IP-based fantasy romance with young-adult appeal, as evidenced by the April 2026 acquisition of 'Fallen' (based on the Lauren Kate novel); and true-crime documentary, as shown by the order of the two-part 'The Playboy Bunny Murders.' English-language content for the UK territory is the consistent throughline. The platform's activity aligns with the broader industry trend of streaming services anchoring drama slates in proven IP and high-concept genre material.
Is ITVX currently active in acquisitions?
ITVX recorded one confirmed acquisition in the 90-day window ending April 2026, with no deals logged in the most recent 30-day period. Over the past 12 months, 15 records have been tracked, suggesting a measured but ongoing acquisitions posture. The latest signal on record is dated April 14, 2026. Activity is present but not at high velocity, indicating a selective approach consistent with a platform building a focused drama and documentary slate rather than pursuing volume.
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