Buyer Database · Buyer / Distributor · Updated
ITVX
ITVX is the UK's fast-growing streaming platform supplementing its own originals with bingeable branded content, reality franchises, and local comedy for British audiences.
Current mandate
ITVX has positioned itself as a destination for bingeable, brand-recognisable content in the UK streaming landscape, supplementing its own programming slate with acquisitions that carry built-in audience awareness. The platform's publicly stated strategy centres on factual entertainment, global reality formats, and local comedy originals, with titles such as 90 Day Fiancé and Salvage Hunters illustrating the kind of established franchise recognition the platform actively courts. A recent acquisition of the fantasy romance title "Fallen" signals that the platform is also open to scripted genre content alongside its factual core.\n\nOver the tracked period, ITVX's acquisition activity has included the two-part true-crime documentary "The Playboy Bunny Murders," produced by Soho Studios and Future Studios, pointing to a continued appetite for premium factual storytelling with strong narrative hooks. The platform's content focus remains anchored in the UK territory, with comedy originals and globally recognised reality formats forming the backbone of its supplementary content strategy. Activity metrics show 21 total records across the past 12 months, with 24 decision makers tracked, suggesting a broad internal commissioning and acquisitions infrastructure.\n\nMaterial appears to reach ITVX primarily through established production company relationships, as evidenced by the Soho Studios and Future Studios attachment on "The Playboy Bunny Murders." The platform's comedy commissioning ecosystem in the UK is active, with peer organisations such as the BBC Comedy Collective running structured bursary and development schemes that feed the broader UK comedy pipeline from which ITVX also draws. No open submission portal or named public call for scripts is documented in tracked deal activity.
Signature peaks
- The Playboy Bunny Murders True-Crime Factual Order — Two-part true-crime documentary produced by Soho Studios and Future Studios, reflecting ITVX's appetite for premium narrative factual.
- Fallen (Fantasy Romance) Scripted Genre Acquisition — Acquired in April 2026, signalling openness to scripted genre content alongside the platform's factual and entertainment core.
- 24 Decision Makers Tracked — A broad internal acquisitions and commissioning infrastructure tracked across the 12-month period.
Mandate dimensions
- Genre focus
- comedy, reality, factual, entertainment
- Territory focus
- UK
- Budget tier (observed)
- Not disclosed
- Access pattern
- Tracked deals indicate that material reaches ITVX through established production company relationships; the commission of "The Playboy Bunny Murders" via Soho Studios and Future Studios is the clearest documented example of this route. No open submission portal or named public call for scripts is documented in current tracked activity.
- Deal structure
- ITVX operates primarily through commissions and content acquisitions for UK streaming distribution, engaging production companies directly to develop and deliver factual, entertainment, and scripted content for its platform.
Recent acquisitions
-
Fallen
Market context
ITVX is doubling down on established franchise brands and local comedy originals as its core content strategy in a competitive UK streaming market.
ITVX has positioned itself as a destination for bingeable, brand-recognisable content in the UK streaming landscape, supplementing its own programming slate with acquisitions that carry built-in audience awareness. The platform's publicly stated strategy centres on factual entertainment, global reality formats, and local comedy originals, with titles such as 90 Day Fiancé and Salvage Hunters illustrating the kind of established franchise recognition the platform actively courts. A recent acquisition of the fantasy romance title "Fallen" signals that the platform is also open to scripted genre content alongside its factual core.\n\nOver the tracked period, ITVX's acquisition activity has included the two-part true-crime documentary "The Playboy Bunny Murders," produced by Soho Studios and Future Studios, pointing to a continued appetite for premium factual storytelling with strong narrative hooks. The platform's content focus remains anchored in the UK territory, with comedy originals and globally recognised reality formats forming the backbone of its supplementary content strategy. Activity metrics show 21 total records across the past 12 months, with 24 decision makers tracked, suggesting a broad internal commissioning and acquisitions infrastructure.\n\nMaterial appears to reach ITVX primarily through established production company relationships, as evidenced by the Soho Studios and Future Studios attachment on "The Playboy Bunny Murders." The platform's comedy commissioning ecosystem in the UK is active, with peer organisations such as the BBC Comedy Collective running structured bursary and development schemes that feed the broader UK comedy pipeline from which ITVX also draws. No open submission portal or named public call for scripts is documented in tracked deal activity.
Common questions about ITVX
Does ITVX accept unsolicited scripts?
No unsolicited submission pathway is documented in tracked deal activity for ITVX. Every acquisition and commission observed in the data has come through established production company relationships, such as the Soho Studios and Future Studios attachment on 'The Playboy Bunny Murders.' Writers and producers looking to connect with ITVX are best advised to approach via a production company partner or a recognised UK sales agent with an existing relationship with the platform.
What budgets does ITVX typically work at?
Budget figures are not disclosed in tracked ITVX deal data. The platform's content mix, spanning global reality formats, local comedy originals, and premium factual documentaries, suggests a range of budget tiers rather than a single benchmark. The acquisition of 'Fallen' (fantasy romance) and the commission of 'The Playboy Bunny Murders' (two-part true-crime doc) indicate flexibility across scripted and unscripted formats without a single disclosed budget threshold.
What festivals does ITVX source content from?
No specific festival sourcing pathway is documented in current tracked data for ITVX. The platform's acquisition pattern skews toward branded, franchise-recognised content and production company-originated projects rather than festival circuit pickups. That said, the broader UK streaming market regularly surfaces acquisitions from festivals such as Sheffield DocFest for factual content, and writers with festival-ready projects may find traction through production company intermediaries.
How do I get my script in front of ITVX?
Tracked deals indicate that material reaches ITVX through established production company relationships. The commission of 'The Playboy Bunny Murders' via Soho Studios and Future Studios is a clear example of this route. Attaching a recognised UK production company to your project before approaching ITVX is the most documented pathway. The broader UK comedy ecosystem, including structured development schemes active in the market, also feeds the pipeline from which ITVX draws local comedy originals.
What genres is ITVX currently acquiring?
ITVX's publicly stated mandate centres on local comedy originals, global reality franchises, and bingeable factual and entertainment content with established audience recognition, citing titles such as Mock the Week, 90 Day Fiancé, and Salvage Hunters. Recent tracked activity also includes the fantasy romance acquisition 'Fallen' and the true-crime documentary 'The Playboy Bunny Murders,' suggesting the platform is open to scripted genre content and premium narrative factual alongside its core entertainment formats.
Is ITVX currently active in the market?
Yes. ITVX recorded 21 total activity signals over the past 12 months, with 24 decision makers tracked and a latest signal dated October 2026. While unique deal counts in the most recent 30- and 90-day windows are low, the platform's deal velocity metric and broad decision-maker footprint indicate an active acquisitions and commissioning infrastructure. The April 2026 acquisition of 'Fallen' and the commission of 'The Playboy Bunny Murders' confirm continued market engagement.
Adjacent buyers in this lane
- New Line Cinema — New Line Cinema is Warner Bros.' genre-focused label driving franchise horror and animated IP, curre
- Neon — Neon is a prestige-leaning U.S. distributor with a documented run of Palme d'Or acquisitions, a grow
- Greenwich Entertainment — Greenwich Entertainment is a New York-based specialty distributor championing music documentaries, c
- ITV Studios — ITV Studios is a global content powerhouse distributing scripted drama, returnable formats, and unsc
Related reading
Match your script to ITVX
This is a public snapshot of ITVX, kept current from trade-press signals. Inside ScriptMatch, upload your script to see whether ITVX fits, why, and exactly how to reach them. Start a card-required 7-day trial or try the no-card buyer-match tool.